In his viral YouTube video, The Crazy Nastyass Honey Badger, comedian Christopher Gordon narrates a honey badger’s actions as it hunts cobras and eats larvae from a beehive: “But look, the honey badger doesn’t care. It’s getting stung like a thousand times. It doesn’t give a shit.” Shortly after Gordon’s video went viral, Drape Creative, Inc. and Papyrus-Recycled Greetings, Inc. began producing greeting cards with catchphrases from Gordon’s YouTube video even though the companies did not have a licensing agreement with Gordon. Subsequently, in Gordon v. Drape Creative, Inc., Gordon sued those two companies for trademark infringement.
Honey Badger Does Care About First Amendment Protections in Trademark Law,
84 Mo. L. Rev.
Available at: https://scholarship.law.missouri.edu/mlr/vol84/iss3/11