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Authors

Dana Kramer

Abstract

In his viral YouTube video, The Crazy Nastyass Honey Badger, comedian Christopher Gordon narrates a honey badger’s actions as it hunts cobras and eats larvae from a beehive: “But look, the honey badger doesn’t care. It’s getting stung like a thousand times. It doesn’t give a shit.” Shortly after Gordon’s video went viral, Drape Creative, Inc. and Papyrus-Recycled Greetings, Inc. began producing greeting cards with catchphrases from Gordon’s YouTube video even though the companies did not have a licensing agreement with Gordon. Subsequently, in Gordon v. Drape Creative, Inc., Gordon sued those two companies for trademark infringement.

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