Merchants who advertise their products generally intend to deal according to the terms of their advertisements. For the most part, "Dealers of Goods" are happy to receive offers induced by their advertisements.2 This would account for why there are relatively few cases concerning whether advertisements can create binding contracts. Only in unusual circumstances does a consumer seek to establish that an offer was made by an advertisement, which if accepted would create a contract.3 This Note evaluates one such unusual circumstance, and the options a court faces in resolving that type of a disagreement.
Lindsay E. Cohen,
Choice of a New Generation: Can an Advertisement Create a Binding Contract, The,
65 Mo. L. Rev.
Available at: https://scholarship.law.missouri.edu/mlr/vol65/iss2/7